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Sial International Food Fair, Paris, France, 2018

Exhibition Overview

Sial Paris exhibition was founded in 1964. It is held every two years. It has a history of more than 40 years. This exhibition is its 45th. Sial Food Fair in France and Anuga Food Fair in Germany are held alternately every year, which is the largest food industry event in Europe and even in the world.

Due to the high quality and complete variety of products, the exhibition has become an important gathering place for buyers and decision makers in the food industry all over the world, representing the development and innovation of the international food industry. The products are very rich, from wine, beverages, dairy products, baking, meat, frozen, canned, to ingredients, etc.

Sial Paris, a French food exhibition, lasts for five days, during which hundreds of lectures and seminars on the latest technology, development trend and market situation of food industry will be held.


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Participation Goal

After feeling the feedback from the North American market in the early stage, the purpose of this trip is to have an all-round contact with the European market and feel the most cutting-edge European market atmosphere. Sial food fair, held in Paris every two years, will introduce the world's freshest consumption methods and cooperation ideas. The wine and food products with the most foreword will be displayed here, often becoming the wind vane of the future market. The most intuitive feeling of this trip is the enthusiasm of suppliers, distributors, retailers and consumers in the European market for the exhibition.

With the help of this grand exhibition, we can not only open up the European market and play the role of its global wine and food trade platform, but also form a positive interactive relationship with customers from all continents through this exhibition, which provides strong support for our glass bottle industry to develop trade from all continents and seek global customers.


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Overview of the exhibition


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Booth distribution


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Exhibition harvest

Capture highlights

Key figures of the latest edition.

7000 exhibitors (85% international).

Around 155 000 visitors (70% from abroad).

120 official.

250 events.

2189 candidates for the SIAL Innovation.

15 prize winners.


Collect market information

The turnover of European retail industry is up to 1705billion euros, and the global domestic and outdoor catering industry has reached 2, The trade between producers and merchants has grown rapidly with an annual growth rate of 6-10%. Agricultural products and food industry are the largest industries in the EU, France is the world's first processing food exporter and the largest turnover in Europe. According to experts' prediction, European import demand for Chinese food will increase significantly. Facing such a huge market, Chinese enterprises are also actively exploring. At present, China's food exports have been from limited market targeting Chinese only to the European large mainstream food market.


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Expand the scope of customers

No matter the exhibitors or the visitors to this exhibition, they are very interested in Asian products, especially China, which is known as "world processing factory", has great attraction to the European market with its low price and good quality.

Our exhibition area is sial's special international exhibition area. Our exhibition, together with exhibitors from Turkey, the United States and France, will be displayed in the same Pavilion, so that European exhibitors can see different kinds of products from different countries to the greatest extent, so as to ensure that European importers and suppliers interested in various products in sial can negotiate business in a more suitable time and environment and seek more trade benefits for both sides Run.


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Grasp market demand

This exhibition provides us with a business atmosphere that can communicate with foreign customers face to face, which makes us understand the demands of foreign guests and the main questions about glass bottle products in the most direct way. In Europe, Bruni is known to almost all customers who deal with glass bottles or packaging. As one of Bruni's largest Chinese suppliers, our company fully demonstrates that the quality and indicators of our products meet the needs of European market, and there are many potential to be exploited in the European market.


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There are also a lot of other gains in the show - knowing suppliers from other industries.

Among the exhibitors, there are colleagues from Wuliangye import and export company, Li Ji pickle group, Sichuan seasoning leading enterprise, and suppliers from Heilongjiang leading enterprise Beidahuang. We have been deepening our understanding of each other's business model and seeking cooperation ways in the process of participating in the exhibition. Especially, the head of the exhibition of Beidahuang enterprise is very interested in understanding our glass bottle products and striving to cooperate with our company in the future wine products.

As a global international trade person, this tour of sial International Food Fair in Paris, France, stands at the forefront of the market and feels the potential of European market and the change of the most cutting-edge sales and consumption. It directly feels the love and attention of European and global markets for domestic glass bottle manufacturing industry in China, and has full of recognition and expectation for the professional degree of China glass bottle manufacturing industry. Through this exhibition, we really feel that the overseas market still has a very vigorous development prospect and strong purchasing power. We will also take this exhibition as an opportunity for us to improve ourselves and continuously improve our professionalism, and constantly expand the international popularity and influence of global group glass manufacturing industry. At the same time, we also look forward to our participation in international exhibitions as a manufacturing factory in the future, and continue to take off on the stage of international trade.


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